As some would say 'a crisis is a terrible thing to waste'.  A recession makes organisations concentrate on the financial issues which they should be focused on continually - finance staff becomes the business’ best friends  During a recession businesses are forced to focus on the four ‘C’s which are; -    Cash -    Costs -    Commitment -    Communication Cash Many a profitable business has gone under because of lack of cash. During a recession businesses must minimise their ‘Cash Conversion Cycle’ that is the difference between their DSO (Days Sales Outstanding) and their DPO (Days Purchases Outstanding).  This effectively means closely targeting and monitoring cash collections...